1. What are cookies?
Cookies are small text files that are placed on your device — phone, tablet, or computer — when you visit a website. They are widely used to make websites work correctly, remember your preferences, and provide information to website owners about how their site is being used.
Cookies are not harmful. They cannot run programmes or deliver viruses. They are stored on your device and can be read by the website that placed them on your next visit.
| Cookie type | What it means |
|---|---|
| Session cookies | Temporary cookies that exist only while your browser is open. Deleted automatically when you close the browser. |
| Persistent cookies | Cookies that remain on your device for a set period or until you delete them manually. Used to remember preferences between visits. |
| First-party cookies | Cookies set by MyShaadiStore directly when you visit our website. |
| Third-party cookies | Cookies set by external services we use — such as Google Analytics. These are governed by the third party's own privacy policy. |
2. Cookies we use on MyShaadiStore
The following tables list every category of cookie used on www.myshaadistore.com, what each one does, and whether you can opt out.
Category 1 — Essential Cookies (Always Active)
These cookies are required for the website to function. They cannot be disabled.
| Cookie name | Set by | Purpose | Expires |
|---|---|---|---|
| session_id | MyShaadiStore | Maintains your login session so you stay logged in while browsing. | Session — deleted on browser close |
| userCity | MyShaadiStore | Remembers your selected city (Mumbai, Delhi, or Lucknow) so you see the right vendors and listings. | 30 days |
| cart_token | MyShaadiStore | Keeps track of items in your shopping cart and quotation basket between pages. | 7 days |
| csrf_token | MyShaadiStore | Security cookie that protects against cross-site request forgery attacks. | Session |
| auth_token | MyShaadiStore | Secure authentication token that verifies your identity after OTP login. | 30 days |
Category 2 — Analytics Cookies (Require Consent)
These cookies help us understand how visitors use the site. All data is anonymised — no personal information is shared with analytics providers.
| Cookie name | Set by | Purpose | Expires |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique website visitors. Used to calculate sessions and traffic data. Data is anonymised. | 2 years |
| _ga_[ID] | Google Analytics | Stores session state for Google Analytics 4 (GA4). Used to understand user journeys. | 2 years |
| _gid | Google Analytics | Identifies visitors for 24 hours. Used to count and track page views within a single day. | 24 hours |
| _gat | Google Analytics | Used to throttle the request rate to Google Analytics — limits data collection to avoid performance impact. | 1 minute |
Category 3 — Preference Cookies (Require Consent)
These cookies remember your preferences and settings to improve your experience on return visits.
| Cookie name | Set by | Purpose | Expires |
|---|---|---|---|
| mss_city_pref | MyShaadiStore | Remembers your preferred city across sessions. | 90 days |
| mss_budget_pref | MyShaadiStore | Saves your budget planner settings from your last session. | 30 days |
| mss_cookie_consent | MyShaadiStore | Records your cookie consent choices so the consent banner does not appear on every visit. | 12 months |
| mss_lang_pref | MyShaadiStore | Remembers your language preference if a Hindi/English toggle is available. | 90 days |
Category 4 — Marketing Cookies (Require Explicit Consent)
These cookies track your activity to show you relevant ads on other platforms. We only activate these if you explicitly accept them.
| Cookie name | Set by | Purpose | Expires |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Facebook/Instagram to track visits across websites and build advertising audiences. | 90 days |
| _fbc | Meta (Facebook) | Records when a user clicked on a Facebook/Instagram ad before arriving at the website. | 90 days |
| IDE | Google (DoubleClick) | Used by Google Ads to track conversions and show relevant ads. | 13 months |
Note on Meta Pixel and Google Ads
MyShaadiStore does not currently use Meta Pixel or Google Ads at launch. These marketing cookies are listed as a forward-looking reference for when paid advertising campaigns are activated. Marketing cookies will only be placed on user devices after explicit consent is obtained through the cookie consent banner.
3. Why we use cookies
| We use cookies to | Which category |
|---|---|
| Keep you logged in between pages | Essential |
| Remember your selected city across the platform | Essential + Preference |
| Keep your cart and quotation basket active | Essential |
| Protect your account and form submissions from attacks | Essential |
| Understand which pages are most visited and how long visitors stay | Analytics (with consent) |
| Improve the platform based on usage patterns | Analytics (with consent) |
| Remember your budget planner settings and language preference | Preference (with consent) |
| Show relevant wedding service ads on Instagram and Google (future) | Marketing (with explicit consent only) |
4. How to control cookies
4.1 Through our cookie consent banner
When you first visit MyShaadiStore, a cookie consent banner appears at the bottom of the screen. You can:
- Accept all cookies — essential, analytics, preference, and marketing
- Accept essential only — only the cookies needed for the site to function
- Customise your preferences — choose which categories to accept individually
You can change your cookie preferences at any time by clicking 'Cookie Settings' in the website footer.
4.2 Through your browser settings
You can control and delete cookies through your browser settings. Here is how to do it on the most common browsers:
| Browser | How to manage cookies |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Safari (iPhone/iPad) | Settings → Safari → Privacy & Security → Block All Cookies |
| Safari (Mac) | Safari menu → Preferences → Privacy → Manage Website Data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Microsoft Edge | Settings → Cookies and site permissions → Cookies and site data |
| Samsung Internet (Android) | Settings → Privacy → Cookie Controls |
Important — disabling essential cookies
If you disable essential cookies through your browser settings, core features of MyShaadiStore will not work — including login, city selection, and shopping cart. We recommend disabling only analytics and marketing cookies if you have privacy concerns.
5. Third-party cookies and their policies
Some cookies on MyShaadiStore are set by third-party services we use. These third parties have their own privacy and cookie policies which govern their use of data. We have no control over their cookies once set.
| Third party | Why we use them | Their privacy policy |
|---|---|---|
| Google Analytics | Website usage analytics and reporting | policies.google.com/privacy |
| Razorpay | Payment processing — all transactions | razorpay.com/privacy |
| Google (OAuth) | Optional login with Google account | policies.google.com/privacy |
| Meta / Facebook | Future advertising campaigns (not active at launch) | facebook.com/privacy/policy |
| WhatsApp Business API | Order notifications and customer support messages | whatsapp.com/legal/privacy-policy |
| Vercel | Website hosting infrastructure | vercel.com/legal/privacy-policy |
6. Cookie consent and Indian law
Under the Information Technology Act 2000, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011, and the Digital Personal Data Protection Act 2023, MyShaadiStore is required to:
- Inform users about the cookies and tracking technologies used on the platform
- Obtain consent before placing non-essential cookies on user devices
- Provide users with a clear mechanism to withdraw consent at any time
- Not deny service to users who decline non-essential cookies
MyShaadiStore complies with all applicable Indian data protection legislation. Users who decline analytics, preference, or marketing cookies will still have full access to all core platform features — only essential cookies will be placed on their devices.
7. Changes to this policy
We may update this Cookie Policy from time to time as we add new features, integrate new third-party services, or as legal requirements change. Any changes will be published on this page with an updated effective date.
If we make significant changes — for example if we add new marketing cookies — we will re-display the cookie consent banner so you can review and update your preferences.
Need help?
Reach out — we respond 10 AM to 8 PM, Monday to Saturday.
Registered office
EPICENHANCE SERVICES & PRODUCTION PRIVATE LIMITED
Shop No. 2, Bandra Plot Bakery, Jhula Maidan Road, Opp Quality, Jogeshwari East, Mumbai — 400060, Maharashtra, India